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How Cult Leaders Use Psychological Manipulation to Control Members

4/6/2025

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For over 30 years as a marriage and family therapist and a cult specialist, I have encountered numerous individuals who have been victims of coercive control tactics employed by cult leaders. This blog post will explore the subtle methods by which cult leaders employ psychological manipulation to manage their followers, with an emphasis on strategies such as isolation, fear-mongering, and love bombing. We will examine real-world case studies from infamous cults and high-control groups in order to provide concrete examples.
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The Power of Isolation

​One of the many common techniques exercised by cult leaders is the isolation of members away from family and friends. Severing outside communication allows these leaders to exert greater control over the minds and beliefs of their followers. This isolation works to strengthen the dependence of those members on that cult and its leader, putting in place a very powerful mechanism for silencing opposing voices and stifling critical thinking. In the infamous example of Guyana's Jonestown cult led by Jim Jones, members were isolated in a remote compound that left little room for escape or contacting outside help. Such isolation led to a tragic mass suicide of more than 900 members on November 18, 1978. "Jonestown: The Power and Myth of Alan Jones's People's Temple" by Jeff Guinn.
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Isolation takes different forms in various cults - some organizations physically isolate their members in remote locations, while others use psychological and emotional isolation to cut members off from their support networks. By learning to recognize the warning signs of isolation, people can take bold measures to assist and support themselves or those they know who may be trapped in such situations. ​

The Impact of Fear-Mongering

Fear-mongering is another typical manipulation tool used by cult leaders. By introducing a sense of paranoia, fear, panic, and anxiety, cult leaders are able to manipulate members into unquestioning obedience. Cult leaders frequently fabricate doomsday scenarios or apocalyptic visions to inspire fear in their followers, convincing them that the cult is their one sanctuary from imminent disaster. In the case of the Heaven's Gate cult led by Marshall Applewhite, members were convinced that an extraterrestrial spacecraft was following the Hale-Bopp comet and that suicide was the only way to join the spacecraft and escape Earth's impending destruction. "Heaven's Gate: America's UFO Religion" by Benjamin E. Zeller.
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Fear-mongering often leads to members feeling trapped and unable to leave the cult due to fear of the consequences. Understanding the tactics of fear-mongering can help individuals recognize these manipulation techniques and provide support to those who may feel paralyzed by fear.

The Deception of Love Bombing

Manipulative love bombing tactics used by cult leaders draw recruits into the organization by showering them with love, attention, and affection. All these tactics are collectively referred to as manipulative love bomb tactics. The goal is to entice the new member into feeling attached to the group such that when the manipulative techniques become evident, it will be difficult for that person to leave the cult. The NXIVM cult, led by Keith Raniere, used love bombing to attract new members, many of whom were pursuing personal and professional growth. Once individuals settled in the group, Raniere employed strong control strategies, encompassing sexual exploitation and psychological manipulation. "Captive Hearts, Captive Minds: Freedom and Recovery from Cults and Abusive Relationships" by Madeleine Landau Tobias and Janja Lalich.
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Recognizing the deceptive nature of love bombing can empower individuals to question the sincerity of the initial affection and prevent them from falling into the trap of manipulative groups.

Thus, the focusing of efforts to expand knowledge of the different coercive strategies of cult leaders and how they work with their victims is particularly important. Indeed, by understanding the psychological dynamics involved, people can better equip themselves and their families against becoming victims of coercive control techniques. As a marriage and family therapist and as a cult specialist, I am dedicated to enabling my clients to identify such influence and oppose it.

Always remain alert, always learn, and never underestimate the power of manipulation through psychology.

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The Rise of "Situationships": Why Are Committed Relationships Declining?

2/27/2025

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Many people find themselves in what are sometimes called "situationships," or unclear and uncertain partnerships. Unlike casual flings or conventional committed relationships, these relationships can lack defined limits, therefore leaving neither person feeling completely single nor totally committed. Working as a Marriage and Family Therapist, I have seen more and more clients struggling with the emotional complexity these non-committal relationships bring. This post will look at why committed relationships seem to be declining, how dating apps impact current relationship dynamics, and how attachment theory fits into these new relational paradigms.

What Exactly Is a Situationship?

A situationship is typically defined as an informal arrangement where two people maintain some level of intimacy—emotional, physical, or both—without establishing clear labels or long-term expectations. Rather than discussing commitments or future plans, the pair may float along in a perpetual state of ambiguity.
Key Characteristics
  • The absence of a certain commitment or exclusivity
  • Unpredictable intimacy and inconsistent communication
  • Unclear boundaries regarding emotional and physical intimacy
In a 2021 article in Psychology Today, Dr. Elizabeth Freedman notes that while situationships can offer flexibility and independence, they often come with heightened anxiety and uncertainty for at least one partner (Freedman, 2021).

Modern Relationship Dynamics & Dating Apps

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Dating apps such as Tinder, Bumble, and Hinge have transformed the way people meet and interact. According to a 2020 survey by the Pew Research Center, 30% of U.S. adults had used a dating site or app within the past year—an all-time high (Pew Research Center, 2020). The ease of scrolling can result in a sense of limitless possibilities, which can make users less likely to commit to a long-term relationship.

The Paradox of Choice
Psychologist Barry Schwartz famously wrote about the “paradox of choice,” suggesting that more options can lead to less satisfaction and more regret (Schwartz, 2004). In the context of dating apps, the abundance of potential matches can foster a “grass is greener” mentality, where individuals hesitate to commit out of fear they might miss someone “better.”

Commitment Phobia and Cultural Shifts

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Cultural and economic factors may also be relevant, in addition to technology. The notion of settling down may appear premature to numerous young adults who prioritize freedom of choice, financial stability, and careers. Additionally, some individuals might have recollections of their parents' divorce, their parents’ tense relationship, or their own difficult breakups, which can contribute to their resistance to long-term commitment. 
  • Postponing Marriage: People are marrying later or choosing not to marry at all, a trend noted in the Journal of Marriage and Family (Smock & Schwartz, 2020).
  • Changing Values: Societal emphasis on self-fulfillment and personal growth can conflict with the perceived compromises of committed relationships.

Attachment Theory Insights

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Attachment theory, pioneered by John Bowlby (1982) and later expanded by researchers like Dr. Amir Levine and Rachel Heller (2012), explains how early life bonding patterns influence our adult romantic relationships.
  • Secure Attachment: Individuals with secure attachment styles generally feel comfortable with intimacy and seek healthy levels of closeness and independence.
  • Anxious Attachment: These individuals often worry about abandonment, craving frequent reassurance. They might stay in situationships hoping for them to evolve into something more.
  • Avoidant Attachment: People with avoidant tendencies may fear losing independence or feeling “trapped.” Situationships can feel safer than the perceived constraints of commitment.
In their book Attached, Levine and Heller argue that recognizing your attachment style—and that of your partner—can help you navigate the emotional push-pull often seen in modern dating (Levine & Heller, 2012).

The Emotional Toll of Ambiguity

Situationships often come with a distinct emotional burden. While the lack of formal commitment can feel liberating initially, the ongoing ambiguity can trigger stress, insecurity, or confusion.
  • Uncertain Expectations: You may not know if you can rely on your partner during difficult times.
  • Unequal Investment: One person might start developing deeper feelings, while the other remains ambivalent.
  • Emotional Turbulence: The on-again, off-again nature of situationships can undermine self-esteem and emotional well-being over time.

Practical Guidance for Navigating Situationships

If you believe you are in a situationship or wish to prevent it, the following are some practical suggestions:
  1. Self-Reflection:
    Consider your genuine desires in a romantic partnership. Do you aspire to have a committed companion or are you seeking a fun experience without any obligations?

  2. Open Communication:
    Discuss the question of "What are we?" as soon as possible. Although it may be uncomfortable, protracted confusion is frequently avoided through clear communication.

  3. Set Boundaries:
    Choose the extent of your tolerance. It may be a signal to take a step back if sporadic communication or ambiguous commitment levels cause you anxiety.

  4. Assess Attachment Styles:
    Examine whether your comfort level with situational relationships is influenced by your personal attachment style. If you are experiencing anxiety, attempt to identify patterns of requesting reassurance that are not being met.

  5. Seek Professional Help:
    A therapist can provide you with objective insights and strategies to assist you in identifying your relational objectives and preserving your emotional well-being.


Situationships mirror the more general cultural trends and technical advances affecting modern romance. Although they might provide brief freedom and excitement, they sometimes leave people feeling emotionally vulnerable and confused. Understanding how attachment types and society elements affect commitment will help you decide which relationships you want and whether or not a situationally based approach really fits your long-term well-being.

You are not alone if you find yourself battling in a “situationship” or any complex relationship interaction. Speaking with a mental health expert can provide insight, assist you in establishing reasonable limits, and direct you toward satisfying relationship experiences.

References:
  • Bowlby, J. (1982). Attachment and Loss: Volume 1. Attachment (2nd ed.). Basic Books.
  • Freedman, E. (2021, May 15). The "Situationship": Non-committal relationship or modern love trap? Psychology Today.
  • Levine, A., & Heller, R. (2012). Attached: The new science of adult attachment and how it can help you find—and keep—love. TarcherPerigee.
  • Pew Research Center. (2020). 30% of U.S. adults say they have used a dating site or app.
  • Schwartz, B. (2004). The Paradox of Choice: Why More Is Less. Ecco.
  • Smock, P. J., & Schwartz, C. R. (2020). The demography of families: A review of patterns and change. Journal of Marriage and Family, 82(1), 9–13.​
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Rachel Bernstein LMFT, MSEd
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